Author Archives: Stacey

[Editor's note: This is a guest post by Chrissy Scivicque.] Speaker: Dave Bulger, Partner and Director of Insight, Strategy and Planning for EMA From the program: Aligning your objective to your prospects’ buying cycles Enhancing online customer interaction and loyalty … Continue reading →

[Editor's note: This is a guest post by Chrissy Scivicque.] Panel Members: Bryan Simkins, Marketing Specialist at FedEx Jennie Ecclestone, Assistant Manager of Southeast Region Communications for General Motors Kristine Dobson, Vice President of Business Development for EmailDirect, Inc. Lisa … Continue reading →

[Editor's note: This is a guest post by social media specialist, Stacey Alexander.] Panel Members: Dennis Stoutenburgh, President and COO of ILD, Corp. Leslie Darling, Vice President of East Coast Media for comScore, Inc. Michael Thomas, Director of Social CRM … Continue reading →

[Editor's note: This is a guest post by Chrissy Scivicque.] Speaker: Erik Qualman, Global Vice President of Online Marketing for EF Education From the program: Leading social media and commerce expert and award-winning author updates audience with latest B2B social … Continue reading →

[Editor's note: This is a guest post by social media specialist, Stacey Alexander.] Panel members:  Jeff Cohen (Moderator), Managing Editor of SocialMediaB2B.com Robert Ball, CEO and Co-founder of Office Arrow, LLC Mike Lewis, Chairman and Co-founder of Office Arrow, LLC … Continue reading →

[Editor's note: This is a guest post by Chrissy Scivicque.] Speaker: Sam Decker, Chief Marketing Officer for Bazaarvoice From the program: What being social means for users in businesses with irreverent views. Decker starts off by sharing that he’s got … Continue reading →

[Editor's note: This is a guest post by social media specialist, Stacey Alexander.] Speaker: Eric Bradlow, Co-Director of Wharton Interactive Media Initiative From the program: The world of practice and academia have never collided so positively and mightily as in … Continue reading →

[Editor's note: This is a guest post by social media specialist, Stacey Alexander.] Measuring the ROI (or Return on Investment) of social media is a trending topic these days among businesses, especially the ones who are hesitant to join these … Continue reading →