Coupon Frenzy!
Grandma isn’t the only one using coupons these days! People from all walks of life and all age groups are flocking to Coupon sites like Groupon and OfficeArrow.
Why are folks becoming so giddy about coupons/ deals of the day? Itss a simple answer; we all love a good deal!
Practical E-commerce’s Paul Chaney feels that, “The (Coupon) concept appeals mostly to local brick-and-mortar retailers and large retail brands. But ecommerce merchants can take advantage of the trend, as well, by offering coupons on the deal-of-the day sites as a method to attract new customers.” We concur.
Coupon and deal-like communities like Groupon, OfficeArrow and Slick Deals are succeeding because merchants need new outlets to promote their products and services, and new communities for customer acquisition and direct communication. Sites like OfficeArrow use deals of the day to create buzz over a product and involve the consumer throughout the buying process. With OfficeArrow, a coupon is purchased on OfficeArrow and then redeemed on the seller’s site, so that the order can be fulfilled with complete oversight by the merchant. This also enables the seller to easily connect with their buyers and provides helpful metrics to measure and analyze their customers and traffic.
Here’s more on social shopping and the Lift Summit from discussion that took place in Atlanta a couple of weeks ago.
Read more of Paul Chaney at Practical eCommerce and his complete article here.