[Editor's note: This is a guest post by social media specialist, Stacey Alexander.]
Social media has revolutionized the way we connect with others, exponentially increasing our social circles. Using tools like Facebook, Twitter, Kaboodle and more, we are connecting with people who we would never have had the opportunity to know otherwise. People who with similar interests, values and aspirations. But these platforms aren’t only changing our social lives; they’re influencing our approach to business.
Social media is a new wave of getting back to the basics of the right way to do business. It brings out the human behind the corporate brand. It gives consumers—and potential consumers—an emotional connection to an organization, which can cultivate loyalty and longevity. It encourages companies to become what consumers want by paying attention to what they’re saying. As this video by Socialnomics points out, social media is guiding businesses to act more like Dale Carnegie: listening first, selling second.
On September 23, Lift Summit will feature a keynote presented by Eric Qualman, further explaining “How Social Media Transforms the Way We Live and Do Business.” Eric is the author of Socialnomics—which is currently #1 on Amazon’s list for Online Marketing books—and the Global Vice President of Online Marketing for EF Education. He is a published fiction author, has been highlighted in publications like Forbes and AdvertisingAge, and hosts his own social media blog.
Stacey Alexander is a communications professional with a passion for social media and a background in public relations. You can read more of her insights on news and information in social media and marketing 2.0 on her blog StaceyAlex.com.








